REVENUE PROJECTION · DOC 13 §9.2
18-Bulan MRR Forecast
Proyeksi linear berbasis funnel P1→P2→P3→P4 + Ring 7 advisory retainer. Break-even di MRR Rp 50 jt · expected M10–M12 (Feb–Apr 2027).
Break-even
Rp 50 jt
M9 · M10–M12 (Feb–Apr 2027)
Target M18
Rp 220 jt
MRR maksimum
Total client M18
15
+ 6 Ring 7 retainer
ARR projected
Rp 2,6 M
M18 × 12 steady state
MRR Trajectory
Interactive chart — hover untuk detail milestone
Client Mix Per Milestone
Jumlah klien per paket dari M3 → M18
Milestone Detail
6 titik proyeksi sesuai DOC 13 §9.2
| Milestone | P1 | P2 | P3 | P4 | Ring 7 | Total Client | MRR | vs Break-even |
|---|---|---|---|---|---|---|---|---|
| M3 | 1 | — | — | — | 1 | 1 | Rp 9 jt | -Rp 41 jt |
| M6 | 2 | 1 | 1 | — | 2 | 4 | Rp 39 jt | -Rp 11 jt |
| M9 | 3 | 2 | 1 | — | 3 | 6 | Rp 62 jt | HIT |
| M12 | 4 | 3 | 2 | — | 4 | 9 | Rp 104 jt | HIT |
| M15 | 5 | 4 | 2 | 1 | 5 | 12 | Rp 180 jt | HIT |
| M18 | 6 | 5 | 3 | 1 | 6 | 15 | Rp 220 jt | HIT |
Asumsi Forecast
- Harga frozen per DOC 05 + DOC 11 hingga 2026-10-22 (no discount di forecast).
- Ring 7 retainer cross-sell 80% untuk semua package sesuai Canon funnel rule.
- P4 (Governance) baru aktif di M15+ setelah 3 case study prerequisite terpenuhi.
- Assumes 0% churn (optimistic). Real churn > 0 akan menggeser break-even 1–2 bulan.
- Tidak memperhitungkan seasonality Indonesia (Ramadan, liburan panjang) yang biasa menurunkan close-rate 20–30%.