4 PAKET KOMERSIAL · DOC 13 + 14

4 Paket Komersial

Commercial wrapper untuk 16 produk kanonik. Funnel linear P1→P2→P3→P4 · 9 varian · Break-even MRR Rp 50 jt di M10–M12 (Feb–Apr 2027) · Target 18 bulan: Rp 220 jt/mo.

Matriks Pricing Cepat

Semua varian side-by-side

Paket · VarianRingTierSetupMonthlyKontrakDelivery
P1a · Operator Entry (Agency-ready)2T2Rp 8 jtRp 1,5 jt3 bln7 hr
P1b · Operator Standard (Flagship)3T3Rp 15 jtRp 4 jt – Rp 6,5 jt6 bln14 hr
P1c · Operator Premium (3-Role Bundle)3T3Rp 25 jtRp 10 jt12 bln21–28 hr
P2a · Control Standard (Governance-First)3T3Rp 25 jtRp 6 jt – Rp 8 jt12 bln21–28 hr
P2b · Control Premium (+ Advisory Retainer)3T3Rp 40 jtRp 10 jt12 bln28 hr
P3a · Command Standard (Founder Console + Copilot)4T4Rp 50 jtRp 15 jt12 bln28–42 hr
P3b · Command Premium (+ Growth/SDR Execution)4T4Rp 75 jtRp 22 jt12 bln42 hr
P4a · Governance Standard (Enterprise Platform)5T5Rp 100 jtRp 40 jt24 bln56–70 hr
P4b · Governance Enterprise+ (Regulated Ready)5T5Rp 250 jtRp 45 jt36 bln70–112 hr

P1 · Operator Packs

GTM HIGH

"AI Workforce 24/7 untuk brand Anda — approval di HP."

Ring 2Ring 3L2L4
Pain Point

"Tim saya kekurangan bandwidth. AI tools biasa tidak punya approval gate atau audit trail."

Buyer primary: Agency kecil · Operator SMB · Multi-brand starter
Canon: Canon #9 via per-SKU invoice; Canon #16 AI-role attached to Lane/Template, never standalone

Varian (3)

P1a · Operator Entry (Agency-ready)

Ring 2 · T2

Ideal buyer: Agency kecil/solo konsultan yang rebrand ke 3–5 klien UMKM

Setup
Rp 8 jt
Monthly
Rp 1,5 jt
Kontrak
3 bln
Delivery
7 hari
Includes
  • 1 Sector Playbook (dari Produk L, buyer's choice)
  • Template AI Growth (editable prompt library)
  • Template AI SDR (editable prompt library)
  • 1 onboarding session 60 min
  • Audit trail starter (read-only ledger)

P1b · Operator Standard (Flagship)

Ring 3 · T3

Ideal buyer: Operator SMB 1–3 brand, agency dengan 5+ klien retained

Setup
Rp 15 jt
Monthly
Rp 4 jt – Rp 6,5 jt
Kontrak
6 bln
Delivery
14 hari
Includes
  • Produk D — Lane Control Pack
  • 2 AI-role aktif (pilih: Growth Rp 2 jt, SDR Rp 2,5 jt, Support Rp 1,5 jt)
  • Audit trail real-time (Layer D basic read-only)
  • 2 sesi onboarding (60 min × 2) + prompt calibration
  • Monthly scorecard review (async)

P1c · Operator Premium (3-Role Bundle)

Ring 3 · T3

Ideal buyer: Operator multi-brand, agency scale, founder yang outsource eksekusi

Setup
Rp 25 jt
Monthly
Rp 10 jt
Kontrak
12 bln
Delivery
21–28 hari
Includes
  • Produk D — Lane Control Pack
  • Produk E — Prompt Budget Governance Pack
  • 3 AI-role aktif (Growth + SDR + Support)
  • Full read+write audit trail (Layer D standard)
  • Weekly 1:1 onboarding (4 minggu) + prompt calibration sprint
  • Monthly business review (live 60 min)
Outcome 90 hari
  • draft_count_min≥ 300
  • accept_rate_min≥ 75%
  • cost_savings_vs_hire_pct≥ 60%
  • canon_violation_max0
  • audit_coverage_pct100%
Pricing Rules
  • discount_max_pct15
  • discount_approval_requiredfalse
  • annual_prepay_max_discount_pct10
  • pilot_discount_first_3_clients_pct50
  • payment_schedule50% DP + 50% go-live (std/premium); 100% upfront (entry)
Upsell path:P2 → P3

P2 · Control Packs

GTM HIGH

"AI tim tidak liar lagi — budget, prompt, audit terkunci."

Ring 3Ring 7L2
Pain Point

"API bill meledak. Prompt inkonsisten. Board tanya governance report, kami tidak punya."

Buyer primary: Operator mature (AI spend > Rp 10 jt/mo) · Agency scale enterprise-prep
Canon: Ring 3 Full + optional Ring 7 retainer; Layer D WORM standard

Varian (2)

P2a · Control Standard (Governance-First)

Ring 3 · T3

Ideal buyer: Operator heavy AI yang chaos, agency enterprise-prep

Setup
Rp 25 jt
Monthly
Rp 6 jt – Rp 8 jt
Kontrak
12 bln
Delivery
21–28 hari
Includes
  • Produk D — Lane Control Pack
  • Produk E — Prompt Budget Governance Pack
  • Produk F — Master Architect Context Pack
  • 2 AI-role optional (Finance Rp 2 jt atau QA Rp 2 jt)
  • Audit trail live dashboard (Layer D standard, CSV export)
  • 3 sesi onboarding + 1 governance audit session (by founder)
  • Monthly governance scorecard

P2b · Control Premium (+ Advisory Retainer)

Ring 3 + 7 · T3

Ideal buyer: Agency siap enterprise push, operator yang mau upgrade ke P3 Q2 tahun depan

Setup
Rp 40 jt
Monthly
Rp 10 jt
Kontrak
12 bln
Delivery
28 hari
Includes
  • Semua isi P2a
  • Ring 7 Advisory — 2 sesi 90 min/bulan founder-level review
  • Monthly ADR custom untuk policy/governance evolution
  • Priority escalation (founder WA < 24 jam)
  • Quarterly compliance readiness audit (internal)
Outcome 90 hari
  • api_cost_savings_pct_min≥ 40%
  • prompt_violation_per_week_max1
  • audit_coverage_pct100%
  • governance_report_lead_time1-click
Pricing Rules
  • discount_max_pct15
  • discount_approval_requiredfalse
  • annual_prepay_max_discount_pct15
  • pilot_discount_first_3_clients_pct50
  • payment_schedule50% DP + 50% go-live (std); 40-40-20 (premium)
Upsell path:P3

P3 · Command Packs

GTM MEDIUM

"Ruang komando eksekutif privat + Copilot yang briefing pagi, alert siang, revenue malam."

Ring 4Ring 7L3
Pain Point

"Dashboard tersebar di 7 tools. Saya ambil 30 keputusan/hari. Competitor move terdeteksi 2 minggu telat."

Buyer primary: Founder portfolio · Venture Builder · Multi-brand owner
Canon: Ring 4 L3 Private Tower; Copilot Canon #9 nempel Hub (Produk G); Canon #1 propose-only

Varian (2)

P3a · Command Standard (Founder Console + Copilot)

Ring 4 · T4

Ideal buyer: Founder holding 3+ bisnis, VB, operator scale melampaui Control Pack

Setup
Rp 50 jt
Monthly
Rp 15 jt
Kontrak
12 bln
Delivery
28–42 hari
Includes
  • Produk G — Founder Command Center
  • Produk H — Private Sovereign Tower (single-tenant, custom subdomain)
  • Produk I — Revenue Intelligence Chamber
  • AI Research Operator (daily digest + on-demand brief)
  • Founder Copilot Chamber (INCLUDED — briefing/alert/approval propose)
  • AI QA Operator (release notes + anomaly detection)
  • AI Support Operator (internal helpdesk + docs)
  • Weekly 1:1 founder↔founder (60 min × 3 bulan onboarding, lalu monthly)
  • Mobile push notification untuk approval urgent

P3b · Command Premium (+ Growth/SDR Execution)

Ring 4 + 3, 7 · T4

Ideal buyer: VB/founder fundraise atau scale aggressive (hire 10+ orang/tahun)

Setup
Rp 75 jt
Monthly
Rp 22 jt
Kontrak
12 bln
Delivery
42 hari
Includes
  • Semua isi P3a
  • AI Growth Operator (executive-level content)
  • AI SDR Operator (C-level outreach untuk investor/partnership)
  • 2 Ring 7 retainer session/bulan included
  • Private Slack channel dengan founder
  • Quarterly strategic offsite (async brief 20-halaman)
Outcome 90 hari
  • founder_login_per_week_min≥ 5
  • copilot_brief_read_rate_min≥ 90%
  • approval_latency_urgent_hours_max≤ 1 jam
  • decision_velocity_improvement_pct+50%
  • competitor_move_detection_lt_24h_rate≥ 90%
Pricing Rules
  • discount_max_pct15
  • discount_approval_requiredfalse
  • annual_prepay_max_discount_pct15
  • refund_policyPro-rata refund bulan 3 jika founder login < 5x/week 2 bulan pertama
  • payment_schedule50% DP + 50% go-live + first 3 months prepaid (std); 40-30-30 + prepay (premium)
Upsell path:P4

P4 · Governance Packs

GTM LOW

"Lisensi enterprise audit-ready — multi-tenant, WORM ledger, SOC2-track, SLA 99.9%."

Ring 5Ring 4Ring 7L1
Pain Point

"Compliance butuh audit trail immutable. Holding 12 entitas butuh multi-tenant 100% isolation. CFO tandatangan kalau SOC2 + DPA + SLA 99.9% ready."

Buyer primary: Holding middle-market · Regulated enterprise (banking, HealthTech, EdTech) · BUMN
Canon: Canon #7 Proof Before Scale ENFORCED (3 case study); Canon #11 max 20% discount + founder sign-off; Canon #8 tenant isolation 100%

Varian (2)

P4a · Governance Standard (Enterprise Platform)

Ring 5 · T5

Ideal buyer: Holding 5–15 entitas, middle-market regulated

Setup
Rp 100 jt
Monthly
Rp 40 jt
Kontrak
24 bln
Delivery
56–70 hari
Includes
  • Produk A — Sovereign Governance Core
  • Produk B — AI Governance Operating Layer
  • Produk C — Multi-Tenant Control Platform
  • Full 7-AI-Role Workforce Suite
  • Layer D WORM Governance Ledger — FULL (hash chain + JWT + evidence R2)
  • Policy Engine custom rules per tenant/role/action
  • Compliance docs pack (DPA, SOC2 roadmap, PDP mapping)
  • SLA 99.9% uptime + 24/7 monitoring
  • Dedicated Customer Success Manager
  • Quarterly Business Review (live 3 jam) + annual audit prep
  • 2 Ring 7 retainer session/bulan included

P4b · Governance Enterprise+ (Regulated Ready)

Ring 5 + 7 · T5

Ideal buyer: Holding besar (BUMN, bank menengah+, regulated enterprise), DDQ-ready procurement

Setup
Rp 250 jt
Monthly
Rp 45 jt
Kontrak
36 bln
Delivery
70–112 hari
Includes
  • Semua isi P4a
  • SOC2 Type I audit prep (Fase 4+ prerequisite)
  • ISO 27001 readiness roadmap
  • UU PDP (Indonesia) compliance package
  • Sektoral compliance (OJK/Kominfo/Kemenkes)
  • Dedicated Cloudflare Enterprise zone
  • On-prem hybrid option
  • Annual compliance audit co-sponsored (Big 4 auditor)
  • Executive Sponsor (founder Haidar monthly 1:1)
  • 4 Ring 7 retainer session/bulan + unlimited async escalation
Outcome 12 bulan
  • tenant_isolation_violation0
  • sla_uptime_min_pct≥ 99.9%
  • audit_retention_years_min7
  • audit_finding_critical_max0
  • nrr_min_pct≥ 110%
  • compliance_doc_export_lead_time1-click
Pricing Rules
  • discount_max_pct20
  • discount_approval_requiredtrue
  • discount_approval_mechanismfounder email / e-signature mandatory
  • annual_prepay_max_discount_pct15
  • pilot_requirement_pre_enterpriseRing 3 paid DDQ Rp 25–50 jt × 3 bulan (Canon #7)
  • case_study_prerequisite_min3
  • payment_schedule30% DP + 30% pilot done + 40% go-live + first 6 months prepaid (std); 20-20-30-30 + quarterly prepay (ent+)
Upsell path:multi-division-rollout → holding-wide-expansion

Funnel Rules

Linear progression · Forbidden jumps · Cross-sell mandatory

Progression

Linear P1 → P2 → P3 → P4 (buyer boleh masuk di level mana saja sesuai maturity)

Cross-sell Ring 7 Advisory

  • Trigger: post-onboarding day-30 check-in
  • Monthly: Rp 5 jt – Rp 20 jt
  • Retention target 6mo: 80%

Forbidden Jumps

  • UMKM Ring 1→ P1–P4Canon #9 — UMKM tetap Ring 1 Vertical Outcome, bukan buyer paket
  • Tier tanpa 3 case study→ P4Canon #7 Proof Before Scale — P4 butuh 3 case study prerequisite
  • Tier tanpa Ring 3 paid DDQ→ P4 directCanon #7 — enterprise tanpa paid DDQ = risk unmanaged

Canon Compliance Critical

18 hukum kanon · 5 paling berdampak ke packaging

Law #9Sell Per Layer, Not All-at-Once

Invoice WAJIB breakdown per-SKU kanonik; package = wrapper komersial

Law #16AI-Role is Payload, Not SKU

AI-role never sold standalone; always attached to Lane/Tower/Platform/Template

Law #11Governance Platform is Moat

P4 max 20% discount + founder sign-off; pricing frozen until 2026-10-22

Law #7Proof Before Scale

P4 butuh 3 published case studies; enterprise urgent via paid DDQ Ring 3

Law #17Every Agent Action Logs to Ledger

Semua package include ledger (basic/std/full); P4 full WORM trigger