4 PAKET KOMERSIAL · DOC 13 + 14

4 Paket Komersial

Commercial wrapper untuk 16 produk kanonik. Funnel linear P1→P2→P3→P4 · 9 varian · Break-even MRR Rp 50 jt di M10–M12 (Feb–Apr 2027) · Target 18 bulan: Rp 220 jt/mo.

P1 · Operator Packs P2 · Control Packs P3 · Command Packs P4 · Governance Packs

Matriks Pricing Cepat

Semua varian side-by-side

Paket · Varian	Ring	Tier	Setup	Monthly	Kontrak	Delivery
P1a · Operator Entry (Agency-ready)	2	T2	Rp 8 jt	Rp 1,5 jt	3 bln	7 hr
P1b · Operator Standard (Flagship)	3	T3	Rp 15 jt	Rp 4 jt – Rp 6,5 jt	6 bln	14 hr
P1c · Operator Premium (3-Role Bundle)	3	T3	Rp 25 jt	Rp 10 jt	12 bln	21–28 hr
P2a · Control Standard (Governance-First)	3	T3	Rp 25 jt	Rp 6 jt – Rp 8 jt	12 bln	21–28 hr
P2b · Control Premium (+ Advisory Retainer)	3	T3	Rp 40 jt	Rp 10 jt	12 bln	28 hr
P3a · Command Standard (Founder Console + Copilot)	4	T4	Rp 50 jt	Rp 15 jt	12 bln	28–42 hr
P3b · Command Premium (+ Growth/SDR Execution)	4	T4	Rp 75 jt	Rp 22 jt	12 bln	42 hr
P4a · Governance Standard (Enterprise Platform)	5	T5	Rp 100 jt	Rp 40 jt	24 bln	56–70 hr
P4b · Governance Enterprise+ (Regulated Ready)	5	T5	Rp 250 jt	Rp 45 jt	36 bln	70–112 hr

P1 · Operator Packs

GTM HIGH

"AI Workforce 24/7 untuk brand Anda — approval di HP."

Ring 2Ring 3L2L4

Pain Point

"Tim saya kekurangan bandwidth. AI tools biasa tidak punya approval gate atau audit trail."

Buyer primary: Agency kecil · Operator SMB · Multi-brand starter

Canon: Canon #9 via per-SKU invoice; Canon #16 AI-role attached to Lane/Template, never standalone

Varian (3)

P1a · Operator Entry (Agency-ready)

Ring 2 · T2

Ideal buyer: Agency kecil/solo konsultan yang rebrand ke 3–5 klien UMKM

Setup

Rp 8 jt

Monthly

Rp 1,5 jt

Kontrak

3 bln

Delivery

7 hari

Includes

1 Sector Playbook (dari Produk L, buyer's choice)
Template AI Growth (editable prompt library)
Template AI SDR (editable prompt library)
1 onboarding session 60 min
Audit trail starter (read-only ledger)

P1b · Operator Standard (Flagship)

Ring 3 · T3

Ideal buyer: Operator SMB 1–3 brand, agency dengan 5+ klien retained

Setup

Rp 15 jt

Monthly

Rp 4 jt – Rp 6,5 jt

Kontrak

6 bln

Delivery

14 hari

Includes

Produk D — Lane Control Pack
2 AI-role aktif (pilih: Growth Rp 2 jt, SDR Rp 2,5 jt, Support Rp 1,5 jt)
Audit trail real-time (Layer D basic read-only)
2 sesi onboarding (60 min × 2) + prompt calibration
Monthly scorecard review (async)

P1c · Operator Premium (3-Role Bundle)

Ring 3 · T3

Ideal buyer: Operator multi-brand, agency scale, founder yang outsource eksekusi

Setup

Rp 25 jt

Monthly

Rp 10 jt

Kontrak

12 bln

Delivery

21–28 hari

Includes

Produk D — Lane Control Pack
Produk E — Prompt Budget Governance Pack
3 AI-role aktif (Growth + SDR + Support)
Full read+write audit trail (Layer D standard)
Weekly 1:1 onboarding (4 minggu) + prompt calibration sprint
Monthly business review (live 60 min)

Outcome 90 hari

draft_count_min≥ 300
accept_rate_min≥ 75%
cost_savings_vs_hire_pct≥ 60%
canon_violation_max0
audit_coverage_pct100%

Pricing Rules

discount_max_pct15
discount_approval_requiredfalse
annual_prepay_max_discount_pct10
pilot_discount_first_3_clients_pct50
payment_schedule50% DP + 50% go-live (std/premium); 100% upfront (entry)

Upsell path:P2 → P3

P2 · Control Packs

GTM HIGH

"AI tim tidak liar lagi — budget, prompt, audit terkunci."

Ring 3Ring 7L2

Pain Point

"API bill meledak. Prompt inkonsisten. Board tanya governance report, kami tidak punya."

Buyer primary: Operator mature (AI spend > Rp 10 jt/mo) · Agency scale enterprise-prep

Canon: Ring 3 Full + optional Ring 7 retainer; Layer D WORM standard

Varian (2)

P2a · Control Standard (Governance-First)

Ring 3 · T3

Ideal buyer: Operator heavy AI yang chaos, agency enterprise-prep

Setup

Rp 25 jt

Monthly

Rp 6 jt – Rp 8 jt

Kontrak

12 bln

Delivery

21–28 hari

Includes

Produk D — Lane Control Pack
Produk E — Prompt Budget Governance Pack
Produk F — Master Architect Context Pack
2 AI-role optional (Finance Rp 2 jt atau QA Rp 2 jt)
Audit trail live dashboard (Layer D standard, CSV export)
3 sesi onboarding + 1 governance audit session (by founder)
Monthly governance scorecard

P2b · Control Premium (+ Advisory Retainer)

Ring 3 + 7 · T3

Ideal buyer: Agency siap enterprise push, operator yang mau upgrade ke P3 Q2 tahun depan

Setup

Rp 40 jt

Monthly

Rp 10 jt

Kontrak

12 bln

Delivery

28 hari

Includes

Semua isi P2a
Ring 7 Advisory — 2 sesi 90 min/bulan founder-level review
Monthly ADR custom untuk policy/governance evolution
Priority escalation (founder WA < 24 jam)
Quarterly compliance readiness audit (internal)

Outcome 90 hari

api_cost_savings_pct_min≥ 40%
prompt_violation_per_week_max1
audit_coverage_pct100%
governance_report_lead_time1-click

Pricing Rules

discount_max_pct15
discount_approval_requiredfalse
annual_prepay_max_discount_pct15
pilot_discount_first_3_clients_pct50
payment_schedule50% DP + 50% go-live (std); 40-40-20 (premium)

Upsell path:P3

P3 · Command Packs

GTM MEDIUM

"Ruang komando eksekutif privat + Copilot yang briefing pagi, alert siang, revenue malam."

Ring 4Ring 7L3

Pain Point

"Dashboard tersebar di 7 tools. Saya ambil 30 keputusan/hari. Competitor move terdeteksi 2 minggu telat."

Buyer primary: Founder portfolio · Venture Builder · Multi-brand owner

Canon: Ring 4 L3 Private Tower; Copilot Canon #9 nempel Hub (Produk G); Canon #1 propose-only

Varian (2)

P3a · Command Standard (Founder Console + Copilot)

Ring 4 · T4

Ideal buyer: Founder holding 3+ bisnis, VB, operator scale melampaui Control Pack

Setup

Rp 50 jt

Monthly

Rp 15 jt

Kontrak

12 bln

Delivery

28–42 hari

Includes

Produk G — Founder Command Center
Produk H — Private Sovereign Tower (single-tenant, custom subdomain)
Produk I — Revenue Intelligence Chamber
AI Research Operator (daily digest + on-demand brief)
Founder Copilot Chamber (INCLUDED — briefing/alert/approval propose)
AI QA Operator (release notes + anomaly detection)
AI Support Operator (internal helpdesk + docs)
Weekly 1:1 founder↔founder (60 min × 3 bulan onboarding, lalu monthly)
Mobile push notification untuk approval urgent

P3b · Command Premium (+ Growth/SDR Execution)

Ring 4 + 3, 7 · T4

Ideal buyer: VB/founder fundraise atau scale aggressive (hire 10+ orang/tahun)

Setup

Rp 75 jt

Monthly

Rp 22 jt

Kontrak

12 bln

Delivery

42 hari

Includes

Semua isi P3a
AI Growth Operator (executive-level content)
AI SDR Operator (C-level outreach untuk investor/partnership)
2 Ring 7 retainer session/bulan included
Private Slack channel dengan founder
Quarterly strategic offsite (async brief 20-halaman)

Outcome 90 hari

founder_login_per_week_min≥ 5
copilot_brief_read_rate_min≥ 90%
approval_latency_urgent_hours_max≤ 1 jam
decision_velocity_improvement_pct+50%
competitor_move_detection_lt_24h_rate≥ 90%

Pricing Rules

discount_max_pct15
discount_approval_requiredfalse
annual_prepay_max_discount_pct15
refund_policyPro-rata refund bulan 3 jika founder login < 5x/week 2 bulan pertama
payment_schedule50% DP + 50% go-live + first 3 months prepaid (std); 40-30-30 + prepay (premium)

Upsell path:P4

P4 · Governance Packs

GTM LOW

"Lisensi enterprise audit-ready — multi-tenant, WORM ledger, SOC2-track, SLA 99.9%."

Ring 5Ring 4Ring 7L1

Pain Point

"Compliance butuh audit trail immutable. Holding 12 entitas butuh multi-tenant 100% isolation. CFO tandatangan kalau SOC2 + DPA + SLA 99.9% ready."

Buyer primary: Holding middle-market · Regulated enterprise (banking, HealthTech, EdTech) · BUMN

Canon: Canon #7 Proof Before Scale ENFORCED (3 case study); Canon #11 max 20% discount + founder sign-off; Canon #8 tenant isolation 100%

Varian (2)

P4a · Governance Standard (Enterprise Platform)

Ring 5 · T5

Ideal buyer: Holding 5–15 entitas, middle-market regulated

Setup

Rp 100 jt

Monthly

Rp 40 jt

Kontrak

24 bln

Delivery

56–70 hari

Includes

Produk A — Sovereign Governance Core
Produk B — AI Governance Operating Layer
Produk C — Multi-Tenant Control Platform
Full 7-AI-Role Workforce Suite
Layer D WORM Governance Ledger — FULL (hash chain + JWT + evidence R2)
Policy Engine custom rules per tenant/role/action
Compliance docs pack (DPA, SOC2 roadmap, PDP mapping)
SLA 99.9% uptime + 24/7 monitoring
Dedicated Customer Success Manager
Quarterly Business Review (live 3 jam) + annual audit prep
2 Ring 7 retainer session/bulan included

P4b · Governance Enterprise+ (Regulated Ready)

Ring 5 + 7 · T5

Ideal buyer: Holding besar (BUMN, bank menengah+, regulated enterprise), DDQ-ready procurement

Setup

Rp 250 jt

Monthly

Rp 45 jt

Kontrak

36 bln

Delivery

70–112 hari

Includes

Semua isi P4a
SOC2 Type I audit prep (Fase 4+ prerequisite)
ISO 27001 readiness roadmap
UU PDP (Indonesia) compliance package
Sektoral compliance (OJK/Kominfo/Kemenkes)
Dedicated Cloudflare Enterprise zone
On-prem hybrid option
Annual compliance audit co-sponsored (Big 4 auditor)
Executive Sponsor (founder Haidar monthly 1:1)
4 Ring 7 retainer session/bulan + unlimited async escalation

Outcome 12 bulan

tenant_isolation_violation0
sla_uptime_min_pct≥ 99.9%
audit_retention_years_min7
audit_finding_critical_max0
nrr_min_pct≥ 110%
compliance_doc_export_lead_time1-click

Pricing Rules

discount_max_pct20
discount_approval_requiredtrue
discount_approval_mechanismfounder email / e-signature mandatory
annual_prepay_max_discount_pct15
pilot_requirement_pre_enterpriseRing 3 paid DDQ Rp 25–50 jt × 3 bulan (Canon #7)
case_study_prerequisite_min3
payment_schedule30% DP + 30% pilot done + 40% go-live + first 6 months prepaid (std); 20-20-30-30 + quarterly prepay (ent+)

Upsell path:multi-division-rollout → holding-wide-expansion

Funnel Rules

Linear progression · Forbidden jumps · Cross-sell mandatory

Progression

Linear P1 → P2 → P3 → P4 (buyer boleh masuk di level mana saja sesuai maturity)

Cross-sell Ring 7 Advisory

Trigger: post-onboarding day-30 check-in
Monthly: Rp 5 jt – Rp 20 jt
Retention target 6mo: 80%

Forbidden Jumps

UMKM Ring 1→ P1–P4Canon #9 — UMKM tetap Ring 1 Vertical Outcome, bukan buyer paket
Tier tanpa 3 case study→ P4Canon #7 Proof Before Scale — P4 butuh 3 case study prerequisite
Tier tanpa Ring 3 paid DDQ→ P4 directCanon #7 — enterprise tanpa paid DDQ = risk unmanaged

Canon Compliance Critical

18 hukum kanon · 5 paling berdampak ke packaging

Law #9Sell Per Layer, Not All-at-Once

Invoice WAJIB breakdown per-SKU kanonik; package = wrapper komersial

Law #16AI-Role is Payload, Not SKU

AI-role never sold standalone; always attached to Lane/Tower/Platform/Template

Law #11Governance Platform is Moat

P4 max 20% discount + founder sign-off; pricing frozen until 2026-10-22

Law #7Proof Before Scale

P4 butuh 3 published case studies; enterprise urgent via paid DDQ Ring 3

Law #17Every Agent Action Logs to Ledger

Semua package include ledger (basic/std/full); P4 full WORM trigger